Author
Author

Mike Murray

CEO at TripCraft

Mike Murray

Mike Murray is co-founder of TripCraft, a mobile technology company offering an innovative mCommerce platform for hospitality. At TripCraft, Mr. Murray oversees product development, technology, and business strategy while remaining a hands-on developer and architect of the company's products. Mr. Murray has been developing innovative travel and technology solutions for over 25 years and his innovative thinking and systems can be seen powering some of the travel industry's biggest names. Before TripCraft, Mr. Murray was CEO and founder of several successful startup companies. One of his most notable successes was hubX, which was a hotel industry pioneer in delivering Internet based systems and technologies via a Software as a Service (SaaS) model. He was also CIO for SynXis and led the development of their industry leading CRS, and VP of Airline Reservation Systems at ITA software.

Insights by Mike Murray (5)

Millennials + Mobile: A Match Made in (Hotelier) Heaven

Most people today are aware of the HUGE impact that mobile phones have had on our everyday lives; of course, it allows us to communicate at any time via many different messaging mediums, but there is also a significant change in the way mobile has affected business.

8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel's mobile app. With a few finger taps, she requests an airport transfer and early check-in, receiving a confirmation notification within seconds.

The Importance of Selling Experiences, Not Just Beds

Today, Millennials are a widely overlooked audience for hotels; whether it's because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have no money to spend on traveling but ignoring Millennials is a huge mistake for hoteliers' bottom lines.

Hotels - Quit Wasting Your Time on Social Media

Most hotels have at least one, sometimes two or more, staff devoted to social media, but ask what the ROI is on the social media effort and, generally, you'll get blank stares. Everyone knows social media generates something, but rarely do they know exactly what.

The Mobile Journey: A New Perspective on Mobile Hospitality

It was Ralph Waldo Emerson who famously said, "Life is a journey, not a destination." Though Emerson's humanity and today's technology may not always seem like friends, they are fundamentally intertwined.
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