Scott Dahl

Scott Dahl is a hospitality executive and educator with more than 30 years of leadership in revenue management, sales, marketing, and digital strategy. He was honored as HSMAI’s Corporate Revenue Optimization Professional of the Year in 2024 while serving as Senior Vice President at Wurzak Hotel Group, his last industry role before returning to Les Roches to teach. From 2019 to 2022, he was Program Director and Professor at Les Roches Graduate School in Crans-Montana, Switzerland, leading advanced programs in hospitality strategy, AI-driven decision-making, and revenue optimization. Previously, he taught revenue management and digital marketing at École Hôtelière de Lausanne and held senior corporate roles with Interstate Hotels, Sunstone Hotel Properties, Hersha Hospitality Management, and Apple Leisure Group. A graduate of the University of Massachusetts in Hospitality and Tourism Management, Scott was also named one of HSMAI’s “25 Outstanding Minds in Hospitality Sales and Marketing” in 2005 and serves on HSMAI’s Revenue Optimization Advisory Board for The Americas.