Author
Author Bio

Suzanne Godfrey

Guest lecturer at EHL

Experienced Brand and Communications Strategist: Consumer and business knowledge and 25 plus years of experience of working across a range of business sectors, geographies and cultures. Launching and developing brands in Asia, the Middle East, Africa and Europe. Combines professional marketing and communications experience with an academic background and deep understanding of consumer behavior and purchasing in marketing, environmental, luxury and hospitality contexts. Believes in developing purposeful brands to create more meaningful growth, developing brand ideas that have cultural resonance in the markets in which they operate, collaboration and co-creation enabling shared value creation. Teaches Luxury Brand Management and Marketing Communications to MBA students at The Chinese University of Hong Kong and Associate Director of the MBA program. Teaches brand and marketing as a guest lecturer at IMD - International Institute for Management Development, and luxury and marketing courses in hospitality at EHL - Ecole Hôtelière de Lausanne and GIHE - Glion Institute of Higher Education in Switzerland.

Articles by Suzanne Godfrey (5)

Innovation in luxury hospitality

In the final article of our series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey argues that luxury has always been about innovation.True luxury has always been at the forefront of innovation. It doesn't depend on the wants ...

Key pillars of luxury hospitality: The soul

In a series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey examines key pillars that define the luxury hotel, or more specially, the Palace. Here she explores the need for the soul - the tangible and intangible, something ...

Redefining luxury in hospitality

In the classroom, when I polled my students, words such as 'elegance', 'glamorous', 'experience', 'personalized service', 'perfection', and 'amazing' came up. But so too did words like 'classic', 'tradition', 'super-modern' and 'design'.On a recent fact-finding trip to Paris ...