It's been a while since I talked about the concepts of friction and convenience. Our customers have learned what it's like to have a friction-free, no-hassle, convenient experience. They love doing business with the companies that make it easy.
In the world of boxing, the fighter must have the ability to take a punch. They have to endure or ignore the pain. They get used it. It hardly bothers them. It's part of the job. But what does this h.
You may have heard the expression, "Take a walk in your customer's shoes." The idea is that you put yourself in the customer's position and see the situation through their eyes. This is good advice for those who have customer-facing responsibilities.
The other day my friend and one of our avid Shepard Letter readers, Doug Schukar, shared this quote he heard over and over from his father growing up. I knew Doug's father, the late and great Buzzie Schukar, a larger-than-life man who loved life and always had good advice.
Imagine this. The customer on the phone - or in person - is raging mad. You can hear it in their voice - or see it in their eyes. You brace yourself. You're ready to take the lashing this customer is about to give you.