It wasn't that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was. A great service experience stood out.
What I'm about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations. This question is about success, for both you and your customers.
There are some pretty important people in your organization, and I bet many of them don't know just how important they are. Most likely, they aren't getting the recognition they deserve.
Recently, my wife and I went out to dinner. We planned to go to a movie afterward but couldn't decide what to see. Easy solution—we decided to go home and watch one of our favorite shows on Netflix. We arrived home, got comfortable, turned on the TV and… nothing.
I'm all for getting customer feedback. There are different ways to go about it. Ask customers on the way out of a store, call them on a phone or send follow-up surveys via email. I wrote about surveys a few years ago.