Dr. Margarita Cruz is an Assistant Professor of Strategic Management and Entrepreneurship at EHL Hospitality Business School. In her research, Margarita studies the role of authenticity in influencing entrepreneurial attempts such as entry of new organizations and new product introduction. In the classroom, Margarita likes to bring state-of-the-art trends and practices about the entrepreneurial and strategic scene in the hospitality and F&B industries. She is passionate about breweries, restaurants, and luxury hotels.
Phone: 41 21 785 1111