Assistant Professor of Strategic Management and Entrepreneurship at Ecole hôtelière de Lausanne
Margarita Cruz, Ph.D, is an Assistant Professor of Strategic Management and Entrepreneurship at Ecole hôtelière de Lausanne. Margarita’s research lay at the intersection between organizational theory and entrepreneurship, with a particular focus on the role of authenticity on entrepreneurial outcomes such founding of new organizations and introduction of new products. As a doctoral student, Margarita has also been a visiting PhD student at Robert H. Smith Business School, University of Maryland (2015-2016), thanks to the competitive Fellowship for most promising candidates granted by the Swiss National Science Foundation. In her research, Margarita is passionate about the beer and gastronomic industries. Before joining academia, Margarita gained experience as business engineer in the banking and chemical industries.