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Margarita Cruz

Assistant Professor of Strategic Management and Entrepreneurship at Ecole hôtelière de Lausanne

Margarita Cruz

Dr. Margarita Cruz is an Assistant Professor of Strategic Management and Entrepreneurship at Ecole hôtelière de Lausanne. In her research, Margarita studies the role of authenticity in influencing entrepreneurial attempts such as entry of new organizations and new product introduction. In the classroom, Margarita likes to bring state-of-the-art trends and practices about the entrepreneurial and strategic scene in the hospitality and F&B industries. She is passionate about breweries, restaurants, and luxury hotels.

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Insights by Margarita Cruz (7)

Is an Entrepreneurial Ecosystem Beneficial for Startups?

Innovation and entrepreneurship are clearly flourishing in Switzerland if the from Seedstars, a concept born in Switzerland bringing together investors, educators and innovators for emerging markets; Edouard Treccani from MassChallenge, a worldwide start-up friendly accelerator with emphasis on early entrepreneurs; and Karim-Paul Chibb, an EHL alumnus and the founder of Campus, a vibrant co-working space and start-up coach.

On the rise: Hospitality in Latin America

The hospitality industry has shown great dynamism in Latin America over the past five years and that trend looks set to continue in 2018. While tourism growth in Central and South America can be partly explained by the region's diversity and natural resources, most of its progress stems from the continuous commitment of governments to promote the sector.

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