Mia Mackman

Managing Director HVS and Principal Spa and Wellness Consulting

Mia A.  Mackman

Mia A. Mackman has more than 25 years of beauty, spa, and wellness industry experience. Ms. Mackman is the Managing Director of HVS Spa and Wellness Consulting, and Principal and owner of Mackman ES, a future-ready, wellness and spa consultancy. She specializes in spa and wellness consulting, concept development, strategic planning, market and feasibility studies, valuation narratives, data analysis and financial forecasting. Ms. Mackman works in partnership with HVS and provides spa-and-wellness services for HVS’s global client network.

Ms. Mackman, who is based in Sedona, Arizona, has extensive consulting experience and has been successfully forecasting emerging value propositions in the market since 2004. She works with global investors, hotel and resort developers, hospitality organizations and contributes as an industry expert to international business reports, global think-tanks, and world news organizations. She is recognized for her industry knowledge and her aptitude to navigate, adapt, and excel in a fast-changing market. She contributes as an industry expert to international magazines, national news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research, and consumer innovation projects.

Ms. Mackman, who is also, Founder & President of the Arizona Spa & Wellness Association leads the discussions of HospitalityNet’s World Panel titled Wellness, Lifestyle as panel Champ and contributing expert. This panel examines how Wellness, Lifestyle and Spa contribute to hospitality value proposition growth and impact the leisure, tourism and business economy. The objective of the panel is to provide high-level, experienced, and diverse industry viewpoints on topics ranging from investment and development to industry trends, strategic planning and operational performance.

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Insights by Mia Mackman (10)

How Hotels Can Compete in the Airbnb Landscape

Airbnb came on the scene in 2008, amidst corporate scandal, economic downturn and instability. Initially people were skeptical, but Airbnb has gained remarkable momentum building its platform with transparency and trust, at a time people were greatly seeking both.

Wellness and Hospitality Resilience in Economic Uncertainty

This article reviews important keynotes to protect wellness and hospitality investments after a decade of significant market and industry change. The recent U.S. tax cuts in 2018, have given many households and companies, a sense of relief from taxation with an improved economic outlook and sense of stability.

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