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John Seaton

Chief Commercial Officer

John  SeatonAs Chief Commercial Officer joins leads Cendyn's global sales team. Prior to joining Cendyn, John’s 22 years in the hospitality industry has been focused in sales, marketing, distribution and hospitality technology. John has held a number of senior management positions at companies including eRevMax, Pegasus Solutions, HBSi and the Global Hotel Alliance.

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Insights by John Seaton (2)

The key trends shaping the hospitality industry in 2018

In your opinion, what are the top three trends that hoteliers should be aware of going into 2018?The evolving nature of the guest experience and keeping up with guests' needs and expectations is a huge focus for the hospitality industry.

Using CRM and data to curate unique experiences for guests

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it would encompass both.
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