Author
Author

Mike Chuma

VP Marketing, Enablement & Engagement at IDeaS

ChumaMike Chuma joined IDeaS in 2016, bringing more than 15 years of progressive experience in driving growth and strategy in enterprise SaaS technology, eCommerce platforms, brand management and marketing for companies ranging from start-ups to Fortune 500 organizations. In his most recent role with Digital River, Inc. as Senior Director, Global Product Management & Strategy, Mike held responsibility for global SaaS based ecommerce and subscriptions product platforms serving the software, subscriptions and online gaming markets. Prior to Digital River, Mike held strategic roles in eCommerce, multi-channel marketing and brand management for organizations such as Albertsons, Inc., SuperValu and Trinity Springs. Mike received his Bachelor of Business Administration degrees in Marketing & Finance from Boise State University.
Insights by Mike Chuma (7)

“New Times Call for New Tools”

Our global hospitality industry is facing its greatest challenge in modern history—and also its greatest opportunity for transformational change. It would seem 2020 dealt us all a losing hand, but there's still a game to be won.

Visioning a Post-COVID Era in Revenue Management

Our global hospitality industry is facing its greatest challenge in modern history—and also its greatest opportunity for transformational change. It would seem 2020 dealt us all a losing hand, but there's still a game to be won.

Fortuda's Interview Series - Eric de Neef, Global Chief Commercial Officer, Radisson Hotel Group

Fortuda’s exclusive interview with the Executive Vice President, Global Chief Commercial Officer at Radisson Hotel Group, Eric de Neef. The hour-long talk, moderated by Mike Chuma, IDeaS Vice President Global Marketing, is packed with insights covering Radisson’s strategic direction, its value proposition, brand development, investment priorities and answers to the questions submitted by the interview attendees.

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.

Total Revenue Forecasting – Sunny with a Chance of Profits

Not long ago, people predicted weather by simply looking outside, taking in clues like wind or cloud cover and then hoping for the best.
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