Author
Author

Elena Cavagnaro

Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences

Elena Cavagnaro

Dr. Elena Cavagnaro is Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences in the Netherlands. She is also a visiting professor at the University of Derby (UK) and the University of Macerata and Bergamo (Italy). Elena has consulted several organizations in sectors such as hospitality, retail, and health care on sustainability strategy and implementation. In line with her understanding of sustainability as a multi-dimensional and multi-layered concept, her research focuses on issues that run across and connect the social, organizational and individual layers of sustainability. The book “Three Levels of Sustainability” which she co-authored with G. Curiel is a bestseller.

Insights by Elena Cavagnaro (6)

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

I believe solar PV systems should be a high priority, to relieve dependence on fossil fuels while reducing Opex. I'll go with waste heat recovery, IE using a heat exchanger to preheat water entering hot water tanks, by using the exhaust heat from either HVAC or diesel generators, etc.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.

Climate Emergency And The Hospitality Industry: Are We On Track?

Here are a couple of thoughts from my perspective: Too much opacity in the brand-ownership model. Brands make the commitments with little or no teeth at the operational/ownership level.
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