Nicolas Dubrocard

Founder & Director, Audit Diagnostic Solutions Tourism

Nicolas Dubrocard

Nicolas Dubrocard started his career in France where he participated in different programs to improve tourism in Armenia and train young professionals from Israel and Morocco. He moved to Morocco in 2007, created his own company, collaborating with The Travel Foundation and UNDP. In 2011 he became the International Director of the Green Key. After a few years in Denmark and providing a lot of support to the 41 countries involved in the label, he moved to Thailand to develop the Kuoni Water Champion Program. Later he worked for Wild Asia in Kuala Lumpur. He now divides his time between Europe and Asia, teaching at the Bocuse Institute in Lyon and IUBH in Germany. He also conducts audits for the Green Globe and Travelife eco labels and develops international standards for elephant camps in Southeast Asia.

Insights by Nicolas Dubrocard (4)

Hotel Sustainability: Top 3 Technologies to Implement in 2020

I believe solar PV systems should be a high priority, to relieve dependence on fossil fuels while reducing Opex. I'll go with waste heat recovery, IE using a heat exchanger to preheat water entering hot water tanks, by using the exhaust heat from either HVAC or diesel generators, etc.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.

Climate Emergency And The Hospitality Industry: Are We On Track?

Here are a couple of thoughts from my perspective: Too much opacity in the brand-ownership model. Brands make the commitments with little or no teeth at the operational/ownership level.

Sustainability. Really? Not yet.

Efficiency gains – and the cost savings that go with them – have given some hoteliers sufficient reason to embrace sustainability measures. But what has to happen for sustainability to truly “go global”? It obviously hasn’t – yet.