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Chris K. Anderson

Professor and Director of the Center for Hospitality Research at Cornell

Chris K. Anderson

Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario Canada. His main research focus is on revenue management and service pricing. He actively works with industry, across numerous industry types, in the application and development of RM, having worked with a variety of hotels, airlines, rental car and tour companies as well as numerous consumer packaged goods and financial services firms. Anderson’s research has been funded by numerous governmental agencies and industrial partners and he serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the School of Hotel Administration, he teaches courses in revenue management and service operations management.

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Insights by Chris K. Anderson (2)

Online Travel Sites Are Still Important For Hotel Operators

Changes in the online travel market have caused hotels to re-examine their relationships with online travel agencies (OTAs), and the impact on bookings from listing their properties with these sites. A primary reason for these changes is consolidation and innovation among online travel firms that offer direct booking, and an upsurge in hotel-OTA interactions, with several large hotel brands launching direct reservation campaigns.

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