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Author

Sherif Mamdouh

External Communications Manager at EHL

Sherif Mamdouh

Sherif Mamdouh is a senior communication officer at Ecole hôteliere de Lausanne (EHL). He previously worked in private banking in Geneva.

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Insights by Sherif Mamdouh (4)

What the Nudge (Marketing)?!?

Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to rely on human irrationality to reach a desired outcome. Stemming from behavioral psychology and microeconomics, this new paradigm advocates "libertarian paternalism" where a dose of manipulation is admitted but used only in the most benevolent endeavors - not without reminding us that any form of communication can be perceived as manipulation.

The Art of Pitching: Is it Overrated - or Essential?

Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur — unless his name is Elon Musk or Tony Stark — has limited resources and needs the financial support of pockets that are substantially deeper than his own.

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