Matt Tutt

Digital Marketing Consultant

Matt  Tutt

Matt Tutt specialises in growing traffic and room bookings to hotel websites across the world. He's worked for 2 of the hospitality industry's leading booking engine providers, working as part of their digital marketing teams to help hotels win the direct bookings battle. Having over 15 years experience within the search marketing industry, he's worked with the likes of the National Geographic, Triumph Hospitality, Taj Hotels, Best Western, and many others. As well as loving his new role providing SEO and PPC consultancy services to both independent hotels and groups, he can often be found writing about the latest trends and updates within search marketing across the web.

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Insights by Matt Tutt (5)

Local SEO for Hotels with Mike Blumenthal of GatherUp

Mike Blumenthal is a well known figure within the SEO community. He's of course the co-founder of GatherUp, a customer experience and online review engine, a regular blogger on all things local SEO related, and co-founder and presenter of LocalU, where you can learn more about SEO from their events and online forum.

Adding A Favicon To Your Hotel Website For Better Branding Within Google’s Search Results

Recently Google announced a new look for Google Search, with the main news for search marketers being that the Ad Label format has been tweaked further so ads blend more naturally into the search results, and that favicons are now visible next to the search results.

Analysing Googles New Booking Engine For Hotels And Vacation Rentals

Most travel booking engines are likely to be well aware of Google's push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google's own booking engine - despite its low entry costs.

Is Bing about to launch it's own Travel Guide to Compete with Google?

Having a poke around Bing's XML sitemap (a file which helps search engines to pick up and index content on a website) there are a few interesting references listed, one of which being the "travel guide" sitemap which is accessible at the link below: https://www.

The State of SEO in 2018: What Hotels Need to Know

Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year.