Mark Lewis-Brown

CEO & President of Vertical Booking USA

Mark Lewis-Brown

Mark Lewis-Brown, CEO and President of Vertical Booking USA, is a hotel industry veteran with more than 30 years of experience in the hospitality industry. At Vertical Booking, Mark is responsible for the commercial development of the company’s innovative CRS platform in North America and is involved in key decision making regarding the strategies and development of the group. He also coordinates the development of products and applications for boutique properties, small and large chains and all other types of properties in the North American market.

Mark began his career in the hospitality industry as an owner and operator at boutique properties throughout the US. For the past 22 years, he has worked with leading hospitality industry companies and founded InnPoints Worldwide, a diversified reservation marketing organization (which was later acquired by Genares and, which is now owned by Sabre Hospitality Solutions). Having experience both as an owner and operator and working behind the scenes in product development, client services and marketing for companies providing technology products/services to hotels, gives Mark a unique understanding of the hospitality industry – past and present, making him the perfect candidate for the leadership role at Vertical Booking USA.

Insights by Mark Lewis-Brown (10)

Hotel Expiration Dates: Fact or Fiction?

Expiration dates: they're super common in some industries - they are regularly seen on consumer-packaged goods, food and drinks, medicine, etc. - but the idea of an expiration date isn't often applied to the hotel industry.

Give Yourself A Round Of Applause…

It's an exciting time for you, as a hotelier. Why, you ask? Because hotels are making huge leaps in taking back bookings from the OTAs. According to PhocusWright, “direct bookings accounted for around 49% of U.

Metasearch, Managed

Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They spend less time searching and are more likely to find the best possible rate for their stay.

When Does the Guest Experience Start?

Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started.

The GDS=Good, Darn Sense

Today, hoteliers spend most of their time trying to 'beat the OTAs' by focusing primarily on increasing their direct bookings; that's a fantastic tactic BUT it's not the only one that you should be using to boost your property's occupancy, ADR and RevPAR, while cutting the cost of acquisition.
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