Author
Author Bio

Mark Lewis-Brown

CEO & President of Vertical Booking USA

Mark Lewis-Brown, CEO and President of Vertical Booking USA, is a hotel industry veteran with more than 30 years of experience in the hospitality industry. At Vertical Booking, Mark is responsible for the commercial development of the company’s innovative CRS platform in North America and is involved in key decision making regarding the strategies and development of the group. He also coordinates the development of products and applications for boutique properties, small and large chains and all other types of properties in the North American market.

Mark began his career in the hospitality industry as an owner and operator at boutique properties throughout the US. For the past 22 years, he has worked with leading hospitality industry companies and founded InnPoints Worldwide, a diversified reservation marketing organization (which was later acquired by Genares and, which is now owned by Sabre Hospitality Solutions). Having experience both as an owner and operator and working behind the scenes in product development, client services and marketing for companies providing technology products/services to hotels, gives Mark a unique understanding of the hospitality industry – past and present, making him the perfect candidate for the leadership role at Vertical Booking USA.

Articles by Mark Lewis-Brown (4)

Discounting is for Dummies - Part Two

Remember last week when we decided that discounting is for dummies - and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do!Today, I'm going to share the second (of three!) important takeaway from this article series: how hotels ...

Discounting is for Dummies - Part One

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way ...