Our expert panel breaks down key points found in the recent report, 'A Clean Start to Hotel Distribution Post COVID-19.'Linda GulrajaniJohnathan Capps, Andrew Warner, CMO, Digital HotelierNicole Adia.

While analytics have become a critical driver of success for companies across many industries, the hospitality industry has lagged in its ability to use data to make a measurable impact on business strategy or guest experience.

Whether it's one hotel or an entire portfolio, there are certain revenue management tasks that are simply too repetitive and add little value for the time they take. Think about manually gathering data in an Excel spreadsheet for pricing decisions or manually keystroking rate recommendations into the Property Management System (PMS).

It was no accident that the stage comprised three female hoteliers during the "Revenue Professional's Guide to Asset Value and Profitability" session at HSMAI's Revenue Optimization Conference on Wednesday.

Amidst a much-needed "digital transformation" across the entire hospitality industry, hotel owners have tough decisions to make about which technologies will put them ahead of the curve and which will ultimately fail to have an impact.