It's no secret that social media is a powerful tool at the top of the sales funnel: many businesses, from mattress companies to grooming subscription services, have successfully built brands on social channels.
As Americans prepare for the July 4th celebrations this year, patriotism is on the rise. That’s not conjecture, but fact: According to a recently released survey of 5,862 US consumers conducted by Brand Keys, the share of people who consider themselves extremely or very patriotic increased across all age groups between 2018 and 2019.
The evolution of email has been slow and steady. While there have been incremental changes over time—the addition of visual elements, the ability to segment lists, etc.—the basic idea of static messages sent back and forth via the Internet has essentially stayed the same.
At first glance, marketing a multi-location business seems similar to marketing a single-location business. After all, the goals are the same—building awareness, sparking action, increasing sales—so .
Digital marketing exists in a state of flux: current tactics and technologies are always evolving and new approaches are constantly entering the mix.