Jasmita Banga

Senior Associate- Strategic Advisory at Hotelivate

Jasmita Banga

Jasmita Banga is a Senior Associate in the Strategic Advisory division of Hotelivate. Her experience in hotel consulting ranges from market research to economic feasibility studies, asset and brand valuations. Jasmita started her career with Hyatt International, working in hotel operations in the rooms division of the Hyatt Regency hotel in Mumbai. She has also worked as a Consultant with Horwath HTL prior to joining STR Global where she was responsible for the company’s business development function and initiatives in South & Central Asia. Jasmita holds a Bachelor’s degree in hospitality management from IHM Mumbai and a MBA in marketing.

Insights by Jasmita Banga (3)

Price Wars – Impact and Value

Competition exists in every industry. Regardless of how niche a product/service you create, there will always be someone else who offers (or will eventually offer) something similar in the marketplace.

Hotel Market Snapshot: Jaipur

Popularly known as the 'Pink City', Jaipur has for years been positioned as one of the leading leisure destinations in the country. It is part of the Golden Triangle along with Delhi and Agra, and home to spectacular palaces, havelis and forts that are a testament to the rich culture and heritage passed on through the centuries.

Defining Your Hotel’s Competitive Set

In any ever-growing hospitality market, existing players are constantly pushed to find ways and means to stay competitive and relevant. Key performance indicators (KPIs) are therefore some of the most crucial statistics monitored by hoteliers.