Antoine Aubrun

Country Manager - France, SiteMinder

Antoine AubrunHaving spent many years in sales and business development, Bordeaux-native Antoine Aubrun prides himself on understanding the intimate, often-complex needs of his customers. Combined with a passion for travel and the power of technology, it is this understanding that has enabled Antoine to continually find success for France’s hotels, and support them in capitalising on the disruption of Software-as-a-Service and the global reach afforded by online distribution. Today Antoine leads France for SiteMinder, the global hotel industry’s leading guest acquisition platform. He is a graduate from Lycée Danton and today works with both groups and independents operating in the dynamic French hotel market.

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Insights by Antoine Aubrun (2)

Why the rise of the boutique hotel is forcing hotel chains to re-examine the guest experience

Airbnb's groundbreaking partnership with SiteMinder last year signalled many things for the industry. Topping the list, of course, were the evolving aspirations of two disruptive technology pioneers, and the further blurring of what is traditional and what is alternative accommodation.

Chinese travellers: why they’re the guests French hotels can’t afford to ignore

It's almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here's one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030.