Jochen Ehrhardt

Founder of TRUE 5 STARS / Cofounder of DNA-QA

Jochen EhrhardtJochen Ehrhardt ([email protected]) is a Managing Partner and EVP Audits for DNA-QA, an independent QA provider whose most-comprehensive and customized audits, reports, and follow-up are centered not around increasing membership nor publication sales, but simply helping clients improve their product and service offerings for the benefit of their guests.
Insights by Jochen Ehrhardt (7)

Why Assessing Hotels Isn’t That Simple!

There are a myriad of reasons to assess a hotel, however, in the era of rapid information processing and dissemination the prevalent reasons appear to be pure self-marketing, self-praise, self-laudation, self-gratulation, bragging or doing someone a favor.

Does Quality Assurance, as we know it, have a future?

Hotel group revenues are down by as much as 90% across the boards for the second quarter of 2020. The third quarter isn't looking much better, with many hotels only re-opening in the fourth quarter. The global demand-reduced crisis is here to stay and any recovery to 2019 levels is expected to take years, not months.

Back to the Basics!

As an aficionado, visiting hotels is the greatest pleasure. As a perfectionist, however, inspecting hotels with great names that look tired is not so much fun. As we know, "tired" can be fixed at the cost of everyone's time and the owner's money.

Is Benchmarking really the holy grail of Quality Assurance in hospitality?

Benchmarking, according to Wikipedia, "Is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time, and cost.

The Risks in Relying Solely on Guest Reviews

In today's world, everybody seems to have an opinion about the quality of hotels and there is no shortage of avenues for voicing those opinions.
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