Arjan van Rheede

Senior Research Fellow in Sustainability at Hotelschool The Hague

Arjan van Rheede

Arjan van Rheede is Senior Research Fellow in Sustainability at Hotelschool The Hague. He has worked on labor market issues and is currently researching how value is created in organizations by positively impacting environmental, social and economic sustainability. His research interest is on the transition towards the circular economy; the translation of companies sustainable strategies into “practices”; insights from organizational development and change to support to implementation of sustainable practices; new relationship between host and guest, and finally on the impact of labels and sustainability reporting. He gained his PhD from the Faculty of Management & Organization at Groningen University in the Netherlands.

Insights by Arjan van Rheede (5)

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.

Actively transforming the linear economy into the circular economy

The so-called “circular economy” has really created momentum across fields – in business and science – and with it, re- energized the focus on sustainably. What will happen with this concept in the next five years? Arjan van Rheede, Senior Research Fellow in Sustainability at Hotelschool The Hague in the Netherlands, argues that hospitality organizations have a special responsibility to help the transformation from a linear economy to a circular economy, and that they also are in a special position to accelerate this process.