Madhu Rajesh

Chief Executive Officer, Sustainable Hospitality Alliance

Madhu Rajesh

Madhu Rajesh spent the first decade of her career in the hospitality industry, working with Marriott International, Hilton Hotels, Starwood and Emirates Airlines in operations, sales and marketing, across the Middle East, Eastern Europe and the UK. She has spent the last decade of her career working in the not-for-profit sector on a range of development issues, including poverty and inequality, education and livelihoods, gender equality, water & sanitation, sustainable cities and human rights. She currently works as CEO for the Sustainable Hospitality Alliance (formerly International Tourism Partnership) . She joined the Alliance from WSUP (Water & Sanitation For Urban Poor), a Skoll-award winning organization specializing in urban WASH across Africa and South Asia where she was Director for Partnerships & Development, before which she worked for The British Asian Trust, another HRH The Prince of Wales’ charity. Madhu has also held several volunteer roles including Chairperson of Clean Team Ghana, Trustee of Halcrow Foundation and a business coach for Cartier’s Women’s Initiative Awards. She holds an MBA from INSEAD.

Insights by Madhu Rajesh (12)

Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).

The benefits of sustainable hotel design

As the industry recovers from the global pandemic, now is a crucial time to recognise the value of sustainability and build back more sustainable and resilient for the future.The ownership structure within the hospitality industry is often a challenge to building and operating more sustainable hotels.

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

The temptation to type the word People 5 times was too great. But I think People X 5 is still not good enough. So I shall say People in the power of 5! Prior to COVID-19, we were talking about the great need for more hospitality people and how we entice more young people and talent in the industry.

Running out of energy: An underestimated threat to a "people's business"?

The problem is far wider than some may estimate. Hospitality is not just any business. It's the type of business that provides an escape from day to day troubles, it's essential to wellbeing and a vital medicine to society's ills.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.
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