Author
Author

Madhu Rajesh

Director for International Tourism Partnership at Business in the Community (BITC)

Madhu Rajesh

Madhu Rajesh spent the first decade of her career in the hospitality industry, working with Marriott International, Hilton Hotels, Starwood and Emirates Airlines in operations, sales and marketing, across the Middle East, Eastern Europe and the UK. She has spent the last decade of her career working in the not-for-profit sector on a range of development issues, including poverty and inequality, education and livelihoods, gender equality, water & sanitation, sustainable cities and human rights. She currently works as the Director for International Tourism Partnership at Business in the Community (BITC). She joined ITP from WSUP (Water & Sanitation For Urban Poor), a Skoll-award winning organization specializing in urban WASH across Africa and South Asia where she was Director for Partnerships & Development, before which she worked for The British Asian Trust, another HRH The Prince of Wales’ charity. Madhu has also held several volunteer roles including Chairperson of Clean Team Ghana, Trustee of Halcrow Foundation and a business coach for Cartier’s Women’s Initiative Awards. She holds an MBA from INSEAD.

Insights by Madhu Rajesh (8)

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

Hospitality’s role in community resilience during the coronavirus crisis

With governments, communities and businesses taking action to tackle the COVID-19 pandemic and support the welfare of their people, staff and customers, the hospitality industry is playing their part

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
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