Madhu Rajesh

Chief Executive Officer, Sustainable Hospitality Alliance

Madhu Rajesh

Madhu Rajesh spent the first decade of her career in the hospitality industry, working with Marriott International, Hilton Hotels, Starwood and Emirates Airlines in operations, sales and marketing, across the Middle East, Eastern Europe and the UK. She has spent the last decade of her career working in the not-for-profit sector on a range of development issues, including poverty and inequality, education and livelihoods, gender equality, water & sanitation, sustainable cities and human rights. She currently works as CEO for the Sustainable Hospitality Alliance (formerly International Tourism Partnership) . She joined the Alliance from WSUP (Water & Sanitation For Urban Poor), a Skoll-award winning organization specializing in urban WASH across Africa and South Asia where she was Director for Partnerships & Development, before which she worked for The British Asian Trust, another HRH The Prince of Wales’ charity. Madhu has also held several volunteer roles including Chairperson of Clean Team Ghana, Trustee of Halcrow Foundation and a business coach for Cartier’s Women’s Initiative Awards. She holds an MBA from INSEAD.

Insights by Madhu Rajesh (15)

The price of hotel sustainability: willing-to-stay and willing-to-pay?

As research shows, travellers globally do think that sustainability is vital (83%). With 61% of people saying the pandemic has made them want to travel more sustainably in the future, the global crisis is further increasing people's consciences.

The solutions nature provides: how can hotels contribute and benefit?

Biodiversity is highly important to the success of our industry and, as we have seen with the current global pandemic, unbalance in nature can have devastating consequences for humanity.

Sustainability-driven legislation: setting the right conditions for hospitality?

Legislation can play a vital role in creating a level playing field in an industry that operates in all countries, has many service levels/business models and includes organisations ranging from single hotels to those with thousands.

Responsible travel: How do we make booking sustainable hotels easier?

As the evidence shows, customers – corporate and holiday-makers – are increasingly wanting to make more sustainable travel choices. With 69% of global travelers expecting the travel industry to offer more sustainable travel options, there is an emphasis on hotel properties to demonstrate their positive impact.

The benefits of sustainable hotel design

As the industry recovers from the global pandemic, now is a crucial time to recognise the value of sustainability and build back more sustainable and resilient for the future.The ownership structure within the hospitality industry is often a challenge to building and operating more sustainable hotels.
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