Mark Fancourt

Co-Founder at TRAVHOTECH

Mark Fancourt

ark Fancourt’s impressive 30-year career in hospitality has taken him all over the world; more specifically, to 45 countries on five different continents. His journey began in his hometown of Brisbane in Queensland, Australia, where his father was involved in the tourism industry; to Griffith University, where he earned his Master of Hospitality Management — and it has most recently brought him to Las Vegas, where he co-founded Testbed.Vegas. This nonprofit organization focuses on dialogue, education and the exhibition of travel and hospitality technology in the robust Las Vegas market. Fancourt understands these concepts of dialogue and education in hospitality very well. He has held executive leadership roles with global and regional oversight at a host of prestigious companies — including MGM, Fidelio, Micros, Pan Pacific, PPHG, and operational roles with Qantas, Sheraton and Hyatt — along with independent hotels, resorts and startup tech companies

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Insights by Mark Fancourt (36)

The contactless guest journey is here to stay, or is it?

Personally, I don't associate the contactless tech experience with COVID. I associate it with the rise of mobile technology in general and the intersection of customers of any industry wanting more control and the commercial opportunity of giving them control, thus offloading processes and effort.

Where does the PMS sit in the new technology stack?

In the hospitality industry the one point of commonality in the product offering is the room. The smallest hotel or inn or BnB at a minimum will have some rooms even where there are no other product offerings.

Solving Labor Shortage Through Technology

When demand for accommodation is greater than supply generally a higher rate is charged for a room. This is sustainable apparently. When the demand for skilled hospitality labour is greater than supply, higher rates of pay to attract talent in a traditionally underpaid industry is unsustainable? I digress.

SHIFT + DEL! Do we need a massive reset?

I always enjoy this particular topic. The truth is that there have been multiple solutions brought to industry over the years that do/did provide a one stop solution for the lions share of hospitality front and back of house operations.

Google is phasing out third-party cookies... Will it impact hotel marketing?

It's an environment that has been very valuable from a targeting perspective for any industry. However, the reality that privacy is being placed back in the hands of the consumer is coming and wise organizations who monetize on such services need to find a way actively to prepare for that new world.
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