Author
Author

Mark Fancourt

Co-Founder at TRAVHOTECH

Mark Fancourt

ark Fancourt’s impressive 30-year career in hospitality has taken him all over the world; more specifically, to 45 countries on five different continents. His journey began in his hometown of Brisbane in Queensland, Australia, where his father was involved in the tourism industry; to Griffith University, where he earned his Master of Hospitality Management — and it has most recently brought him to Las Vegas, where he co-founded Testbed.Vegas. This nonprofit organization focuses on dialogue, education and the exhibition of travel and hospitality technology in the robust Las Vegas market. Fancourt understands these concepts of dialogue and education in hospitality very well. He has held executive leadership roles with global and regional oversight at a host of prestigious companies — including MGM, Fidelio, Micros, Pan Pacific, PPHG, and operational roles with Qantas, Sheraton and Hyatt — along with independent hotels, resorts and startup tech companies

More about Mark Fancourt

Insights by Mark Fancourt (22)

Hotels, COVID-19, HIPAA & Technology. What Is Hospitality’s Role In Information Gathering?

Over the last couple of weeks, the world has started to consider the reopening of commerce as countries gain a level of control over coronavirus transmission. The topic of cleaning and sanitation has been high on the list for the hospitality industry and hotel operations.

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.

My Thoughts on the Impact of the Coronavirus on the Hospitality Industry

Just when all was looking upbeat for the start of a new decade with travel being ever so buoyant the unexpected takes place. You can't help bad luck and on top of talks of a possible economic slowdown in demand for the industry at the end of 2019, it's been punctuated with a distinct impact of almost a stop in many markets due to the CoronaVirus.

Is revenue management stuck in a rut?

Hoteliers who are unwilling to invest in the latest revenue management technologies are the ones “stuck in the rut.” Less than 5% of independent hoteliers have a revenue management system (RMS) in place, many branded hoteliers are stuck with their hotel chain's less than adequate RMS technology.

Is Personalization in Hospitality Dead or Alive?

Personalisation isn't dead, but its evolution is far from its final form. There are pockets of personalisation occurring today during the customer experience, such as; pre-arrival upselling offers; geo-location and guest segmented pricing strategies, to name a couple of popular trends.
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