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Author

Alessandro Inversini

Associate Professor in Marketing at Ecole hôtelière de Lausanne (EHL)

Alessandro Inversini

Dr. Alessandro Inversini is Associate Professor in Marketing at Ecole hoteliere de Lausanne, Switzerland (University of Applied Sciences- University of Western Switzerland) where he teaches International Services Marketing and Digital Marketing. Dr. Inversini is expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience.

Insights by Alessandro Inversini (7)

What is Data Science in Hospitality

In many aspects, I am offering a better product and value for my customers, but I am not seeing any increase in results. How can I stand out from my competitors? - This is one question I have frequently been asked by fellow travel and hospitality industry professionals, from destination managers to hoteliers or service providers.

The Path Towards Customer-Centricity In Hospitality

Customer-centricity - or guest-centricity - should be one of the major concerns of managers in the hospitality industry. In fact, in my experience, when interviewing or engaging with hotels directors on this topic, almost all of them have the perception of being fully guest-centred.

Hotel Yearbook: Get off the Social Media Merry-Go-Round with Social Commerce

In a recent interview Seth Godin, author of several marketing bestsellers, declared:

The datafication of hospitality: Three reasons to start looking into data science

Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne.

Get off the social media merry-go-round with social commerce

Most social media campaigns designed to engage with customers are unsuccessful, write Alessandro Inversini and Hilary Catherine Murphy, both of the Ecole hôtelière de Lausanne, failing to generate brand awareness and, in most of the cases, any financial return on the investment.
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