In 2008, when Airbnb was founded, the company's platform was based on offering peer-to-peer room, apartment and home sharing as a way for people to earn extra cash.
Seemingly every company in the hospitality sector is marketing themselves as an experience versus a product because travelers today are no longer content with just being a tourist. They want to be fully immersed in the destination and engage in authentic cultural activities.
Hotel Distribution is arguably the big topic of the near term. Expedia Group and Booking Holdings (previously Priceline) are the two big online travel agencies (OTAs), dominating well over 70% of OTA market share.