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George Roukas

Partner at Hudson Crossing

George Roukas

George Roukas is a senior executive with in-depth experience in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, George was formerly Group Vice President of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo’s North American agency partners. Prior to Travelport, George held the role of Vice President of Product Management and Strategy for Cendant Travel Distribution Services’ Supplier Services group. Prior to that, George worked through PhoCusWright as a consultant to several well-known travel companies, primarily in the area of web site usability for e-commerce. George holds a Bachelor’s Degree in Mathematics from Montclair University and an M.B.A. from New York University Stern School of Business. George is based outside Atlanta, Georgia.

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Insights by George Roukas (9)

Hotel Technology During Crises, Does it innovate?

Post-crises, only those hoteliers will succeed who a) understand that we are dealing with exceedingly tech-savvy customers who are even more tech-demanding compared to just a year ago - the pandemic has accelerated digital transformation by as much as 7 years (McKinsey), and b) invest in technology to ensure contactless guest experience and improve operational efficiencies via automation, AI, IoT and robotization to lower labor costs, now consuming as much as 87% of RevPAR (CBRE).

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Amazon has tried unsuccessfully to tackle the online travel space twice in the past. Back in 2013-2015, Amazon attempted to do this “organically” with its ill-conceived Amazon Local and Amazon Destinations.

Is OYO Hotels the next WeWork of the hospitality industry?

Despite the many questions about its operating procedures and even its added value, OYO is challenging the stagnant thinking that has characterized hotel chains for nearly a generation.

Why are there so many hospitality technology vendors in our industry? (Part II)

1) No the one stop shop is not already here. Some vendors do cover multiple products but there is no all in one. 2) The biggest barriers for vendors has been geographical presence and legal / compliance per country, language and support.

Wholesale distribution is poisoned: Could an OTA be the antidote?

When I've started to work in the online distribution in 1999 by my boss and guru Pancho Mazza (r.i.p.) told me: the customer on the Internet is transitional. This is still THE thing.
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