Frank Reeves

Co-Founder & CEO, Avvio

Frank Reeves

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the champion by developing cutting-edge technologies that enable outstanding growth in direct bookings, while reducing their dependence on online travel agent channels.

Launching Allora in October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a booking engine powered by artificial intelligence.

Insights by Frank Reeves (4)

My biggest frustration with hotel-tech when booking or staying at a hotel!

I have two big frustrations: 1) In the Booking Phase: dealing with mobile-last Hotel websites that take forever to download on mobile devices. Wake up, hoteliers, visitors to your websites quit if your website pages and booking screens are not downloading within 2.

My biggest frustration with Tech in hotels - Thoughts from Frank Reeves, Co-Founder & CEO, Avvio

My biggest frustration with Tech in hotels - Thoughts from Frank Reeves, Co-Founder & CEO, AvvioParticipate in the HospitalityNet Technology Sentiment Survey! https://www.

Are brands becoming relevant again?

There is an inherent value in brands as a way of reassuring guests of a certain quality due to standards imposed by brands. Especially when going to an unknown location. While online reviews have helped independent hotels for some time it is hard to know what standards the reviewer had.

Think like a guest

With AI technology becoming broadly available across multiple platforms, many digital marketing approaches are, or soon will be, out of date, writes Avvio’s Frank Reeves. He prescribes five key perspectives when analyzing your digital channels.