Author
Author

Frank Reeves

Co-Founder & CEO, Avvio

Frank Reeves

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in direct bookings, while reducing their dependence on online travel agent channels.

Launching Allora in October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a booking engine powered by artificial intelligence.

Insights by Frank Reeves (4)

My biggest frustration with Tech in hotels - Thoughts from Frank Reeves, Co-Founder & CEO, Avvio

My biggest frustration with Tech in hotels - Thoughts from Frank Reeves, Co-Founder & CEO, AvvioParticipate in the HospitalityNet Technology Sentiment Survey!https://www.hospitalitynet.org/sentimentsurvey https://www.

Are brands becoming relevant again?

The rise of OTAs as the primary booking channel for hotels appeared, for a while, to dispense with the need for clear hotel brands. There is no doubt that ensuring your hotel is easily discoverable through the online booking sites is now just as important to sales as your brand.

Think like a guest

With AI technology becoming broadly available across multiple platforms, many digital marketing approaches are, or soon will be, out of date, writes Avvio’s Frank Reeves. He prescribes five key perspectives when analyzing your digital channels.
Advertisements