Frank Reeves

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in direct bookings, while reducing their dependence on online travel agent channels.

Launching Allora in October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a booking engine powered by artificial intelligence.