Frank Reeves

Chief Evangelist, SHR Group


Frank was the co-founder and CEO of Avvio, a technology provider to the global hospitality industry, which was acquired by SHR in 2022. Under his leadership, Avvio pushed the boundaries of technology meeting hospitality, particularly with the introduction of, the world’s first direct booking platform powered by artificial intelligence.

Frank brings this knowledge and insight to SHR Group and champions the evolution of, the hospitality AI that powers SHR Group’s products and services. He is passionate about revolutionizing the digital experience to help hotels create more revenue, whilst delivering innovative technologies and new distribution networks to grow direct bookings for hotels.

1334 Brittmoore Rd #2410
Houston, TX 77043
United States
Phone: +1 800 252 0522

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