Some hoteliers (brands & management companies) believe that developing tech solutions in-house is cheaper and provides better customization to the hotelier's concrete needs and control over the ongoing maintenance and performance.
A decade ago, if you looked to the future of the hotel business, would you have guessed that Wi-Fi connectivity would be the most desired amenity for guests and that lack of satisfactory Wi-Fi would lead to negative reviews and lost bookings.
Many will recall the 2017 brand crisis, which cost United Airlines $1.4 billion in value practically overnight after a passenger incident where injured while being forcibly removed from a fully boarded, sold-out flight went viral.
In any industry, standards of education help to ensure brands have access to the talent they need to continue moving the needle and growing their product or offering. Within hospitality, we realize a similar need — as the landscape continues to evolve, hotel brands and vendors alike rely on having access to qualified talent, especially in the realm of IT.
Today, opportunities for innovation are everywhere. Moreover, the demand for innovation is just as customary. As the world becomes increasingly digital, companies and consumers around the world are setting new technological standards.