Author
Author

Giulia Eremita

Marketing professional, speaker, lecturer and journalist in the field of Digital Tourism

Giulia Eremita

Giulia is a marketing professional, speaker, lecturer and journalist in the field of Digital Tourism. She was an early employee at trivago in 2008 where she first set up and directed the launch of the metasearch engine in Italy and then successfully managed a dedicated team in Düsseldorf as Country Manager. Since then, she has been developing and managing marketing and communications projects for the company with special attention towards industry relations and b2b communications. In addition to her regular work, Giulia is also a Web Marketing Lecturer for the University of Cagliari and a member of the Scientific Committee of BTO – Buy Tourism Online where she manages the area “Digital & Innovation”.

Insights by Giulia Eremita (4)

Attribute Based Shopping - A blessing or a bane?

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.

Is our industry lagging behind due to a lack of proper education?

Hospitality HR experts estimate there are 100,000 open IT and digital marketing positions in hospitality in North America alone. This labor shortage and lack of adequate investments jeopardize the introduction of the latest technology applications and best practices, curbs new implementations and stifles technology innovations in the industry.

What to expect with Google's new positioning in travel?

Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.

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