Giulia Eremita

Marketing professional, speaker, lecturer and journalist in the field of Digital Tourism

Giulia Eremita

Giulia is a marketing professional, speaker, lecturer and journalist in the field of Digital Tourism. She was an early employee at trivago in 2008 where she first set up and directed the launch of the metasearch engine in Italy and then successfully managed a dedicated team in Düsseldorf as Country Manager. Since then, she has been developing and managing marketing and communications projects for the company with special attention towards industry relations and b2b communications. In addition to her regular work, Giulia is also a Web Marketing Lecturer for the University of Cagliari and a member of the Scientific Committee of BTO – Buy Tourism Online where she manages the area “Digital & Innovation”.

Insights by Giulia Eremita (4)

Why are there so many hospitality technology vendors in our industry? (Part I)

Is there a magic bullet out there for hoteliers? is there some sort of techno-wizard that will in a 'poof' eliminate your need for multiple (often futile) integrations and IT resource back-ups? The answer is NO, and thank goodness! We all know that the hospitality world is desperate for solutions.

Attribute Based Shopping - A blessing or a bane?

Where ABS could be a game changer is in search, recommendations and in pricing. Too many are focused at how this can be a method to sell ancillary revenue, like the airlines did. But the application in hotels could be totally different.

Is our industry lagging behind due to a lack of proper education?

Education always helps, but I think the problem lies a little deeper. Lack of imagination. Hotels are brick and mortar businesses that deal with people. Technology isn't exactly on the top of the list when it comes to making a great hotel and guest experience.

What to expect with Google's new positioning in travel?

A great question to pose and one that I will take a slightly different view on. Yes, it is obvious that Google is moving deeper into the travel space, but let's not forget their track record of monetizing consumer-led products and services is not exactly stellar.