Author
Author

Erik Muñoz

Chief Commercial Officer (CCO) at Lybra.tech

Erik  MuñozErik Munoz is a seasoned hotel solution specialist with proven excellence in marketing, sales and business development. His varied career across various international markets has given him unparalleled experience working with leading suppliers of online distribution systems, property management technology and revenue management analytics. Prior to his current position, he was Chief Marketing Officer at PriceMatch and Executive Director Strategic Sales and Global Partnerships at SiteMinder. He has also held roles at IDeaS Revenue Solutions, Infor and more while based in Sydney, Australia. Munoz is passionate about delivering best-in-class hotel technology via innovation, integration and strategic partnerships. Munoz is an active member of HSMAI Europe’s Digital Marketing advisory board. He currently resides in Manchester, UK.
Insights by Erik Muñoz (11)

How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?

Welcome to 2020. Airbnb is part of the hospitality industry already. Get over it. I hope IPO cash might help them ease Expedia and Booking's oligopolistic power. I hope IPO cash might have them boost a faster global return to travel.

The ‘New Normal’: Reimagining Revenue Management in a COVID-19 World

The hotel revenue management technology sector is an area where the biggest impact of the pandemic can be seen in a very clear way. Traditional RM technology was reliant upon algorithms, most often based primarily on historical demand patterns - such as booking lead times, booking pickup by segments and seasonal stay patterns by day, week or month - as a basis for determining the best possible room rate, at any given time.

Visioning a Post-COVID Era in Revenue Management

Our global hospitality industry is facing its greatest challenge in modern history—and also its greatest opportunity for transformational change. It would seem 2020 dealt us all a losing hand, but there's still a game to be won.

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Amazon has tried unsuccessfully to tackle the online travel space twice in the past. Back in 2013-2015, Amazon attempted to do this “organically” with its ill-conceived Amazon Local and Amazon Destinations.

Is there future for the “new” Thomas Cook?

Venerable brands always have the potential for a renaissance. Of course, success hinges on forgiveness (forgetfulness?) of all those stranded travelers. And the continued focus on "fun in the sun" vacations is a smart way to maintain that differentiation and historical brand promise.
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