Author
Author

Erik Muñoz

Chief Commercial Officer (CCO) at Lybra.tech

Erik  Muñoz

Erik Munoz is a seasoned hotel solution specialist with proven excellence in marketing, sales and business development. His varied career across various international markets has given him unparalleled experience working with leading suppliers of online distribution systems, property management technology and revenue management analytics.

Prior to his current position, he was Chief Marketing Officer at PriceMatch and Executive Director Strategic Sales and Global Partnerships at SiteMinder. He has also held roles at IDeaS Revenue Solutions, Infor and more while based in Sydney, Australia.

Munoz is passionate about delivering best-in-class hotel technology via innovation, integration and strategic partnerships. Munoz is an active member of HSMAI Europe’s Digital Marketing advisory board. He currently resides in Manchester, UK.

Insights by Erik Muñoz (14)

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are currently experiencing. Never fear; I'm here to answer hotel.

Google is phasing out third-party cookies... Will it impact hotel marketing?

To add some context: 42.7% of internet users worldwide (16-64 years old) use ad-blocking tools at least once a month (source: Hootsuite). When Google announced their intention to stop third-party cooking tracking on its Chrome browser by 2022, other browsers like Safari and Firefox already made that change years ago.

Travel Tech USA & Canada FORUM Day 3

The Travel Tech series of conferences were launched in 2020 – during the most unprecedented travel market that we’ve ever experienced – to teach hotels how to adjust their operations to regain profitability, no matter how the COVID-19 pandemic affects demand.

How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?

A successful IPO will place Airbnb in a much stronger financial position so they can remove the high cost (at 11% interest) of their recent funding and prepare to operate profitably again.

The ‘New Normal’: Reimagining Revenue Management in a COVID-19 World

The hotel revenue management technology sector is an area where the biggest impact of the pandemic can be seen in a very clear way. Traditional RM technology was reliant upon algorithms, most often based primarily on historical demand patterns - such as booking lead times, booking pickup by segments and seasonal stay patterns by day, week or month - as a basis for determining the best possible room rate, at any given time.
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