William-Alexandre François

F&B Management Expert

William-Alexandre FrançoisWilliam-Alexandre François has extensive field experience in the luxury hotel industry, and has worked mainly in Europe.Through these experiences he discovered the global functioning of this industry that he particularly likes, within different departments, and alongside renowned chefs. His passion and constant desire to see projects transformed into customer experiences have opened up management positions in F&B. He is now working at EHL as Lecturer, where he is keeping a strong link with the Food and Beverage world and where is constantly looking for the latest innovations and evolutions that will shape the hospitality industry of tomorrow.

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Insights by William-Alexandre François (2)

Food and Beverage Industry: Are You Digital Enough?

Without a doubt, the food and beverage Industry is undergoing a revolution. Naturally, we could mention all the new current trends in the sector by mentioning those related to plants, sustainable development or even snack food, to name but a few.

Five Food and Beverage Personalization Trends to Watch

There is currently a growing demand from customers for customization in various aspects of the food and beverage industry. Not only the product or service offered, but also the customer experience needs to be unique and feel personal.