Alexandra developed hospitality concepts before founding TUTAKA in the beginning of 2018 after being frustrated seeing the amount of things that are thrown away every day in a hotel. Studying Interactive Art Direction at HYPER ISLAND, Graphic Design at M.DH and getting a M. Sc. in Strategy & Innovation helped along the way. Her time at The Ritz Carlton, hospitality competence and the Hotelmarketing Gruppe as well. She is mad for unusual ideas, boldness, ecoistic people, typography and Scandinavian design.