Frauke Fischer

Founder, Agentur Auf!

Frauke Fisher

Dr. Frauke Fischer is a wildlife biologist by training, working as the director of the Tropical Biology Research Station in the Comoé NP (Côte d’Ivoire) and conservation projects in countries like Tanzania, Brazil and others. In 2003 she founded auf! - the first business consultancy focussing on biodiversity issues on the corporate level. auf! provides scientific expertise on biodiversity, climate change and sustainability. Dr. Fischer designs and evaluates projects in the fields of biodiversity conservation, climate protection, and CSR – for both the private and public sector. Dr. Fischer was awarded with the Ford Motor Company Conservation Award in 2001 and the Sustainability Award of the University of Würzburg for her “Plastic Summer School” in 2018. She is the author of over 80 scientific papers and several books.

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Insights by Frauke Fischer (11)

The solutions nature provides: how can hotels contribute and benefit?

Climate change is about "how do we live in the future?"; biodiversity loss is about "do we live in the future?" So the question "should we act?" does not arise. Hotels in the urban settings should design their facilities to be biodiversity-friendly and take the issue fully into account in procurement.

Sustainability-driven legislation: setting the right conditions for hospitality?

Here comes a plea for regulative action for biodiversity. Except of some natural goods such as timber from private forest, biodiversity and ecosystem services are public goods. That makes them prone to unsustainable use, the tragedy of the commons, and the free riding problem.

Responsible travel: How do we make booking sustainable hotels easier?

Presently travelers have a hard time identifying which hotel goes well in line which what the “green guest” is actually looking for. Two problems arise: First, most tourism operators know too little about their impact on the environment and tools for how to measure and reduce it.

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

Sustainability is often - and unconsciously - translated as dispense of things we'd like to do or goods we'd like to have. Abandon flying, stop eating meat… But what if we changed not only the narrative but also our attitude? What if we'd rather focused on everything we gained from changing the way we do business, we consume, and we travel? What if we considered growth as a measure of quality, not quantity? In a more sustainable world people would be happier, the planet healthier and businesses more resilient.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Readiness and willingness are only two aspects to a “build back better” turnaround to sound eco-friendly and sustainable hospitality industry. Even if both exist, we'll often see a lack of expertise on how to deal with biodiversity and ecosystem services in a manner that makes the difference between greenwashing and responsible business development.
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