Author
Author

Frauke Fischer

Founder, Agentur Auf!

Frauke Fisher

Dr. Frauke Fischer is a wildlife biologist by training, working as the director of the Tropical Biology Research Station in the Comoé NP (Côte d’Ivoire) and conservation projects in countries like Tanzania, Brazil and others. In 2003 she founded auf! - the first business consultancy focussing on biodiversity issues on the corporate level. auf! provides scientific expertise on biodiversity, climate change and sustainability. Dr. Fischer designs and evaluates projects in the fields of biodiversity conservation, climate protection, and CSR – for both the private and public sector. Dr. Fischer was awarded with the Ford Motor Company Conservation Award in 2001 and the Sustainability Award of the University of Würzburg for her “Plastic Summer School” in 2018. She is the author of over 80 scientific papers and several books.

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Insights by Frauke Fischer (7)

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
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