Associate Professor at Institut Paul Bocuse
Henri Kuokkanen is an associate professor at Institut Paul Bocuse, France, with expertise in the fields of corporate social responsibility (CSR), ethical consumption, and revenue management. His industry experience includes treasury and business control management in the global telecoms industry; he has also been a partner in a consulting company focused on transforming CSR into a strategic tool to create stakeholder benefits. His main field of research and publication focuses on the business potential CSR offers from a consumer perspective, and his work, published in Journal of Business Ethics among others, aims to facilitate transformation toward a responsible model of business. He has also authored multiple publications in the area of revenue management, with a focus on the potential the discipline can offer in tourism destinations through stakeholder cooperation. Henri has won several conference best paper awards and presented his work as a keynote speaker in international events. Henri serves on the board of directors of EuroCHRIE tourism and hospitality educators’ network, and he is a co-founder of an NGO that supports rural livelihood development in Mali.