Henri Kuokkanen

Associate Professor at Institut Paul Bocuse

Henri Kuokkanen

Henri Kuokkanen is an associate professor at Institut Paul Bocuse, France, with expertise in the fields of corporate social responsibility (CSR), ethical consumption, and revenue management. His industry experience includes treasury and business control management in the global telecoms industry; he has also been a partner in a consulting company focused on transforming CSR into a strategic tool to create stakeholder benefits. His main field of research and publication focuses on the business potential CSR offers from a consumer perspective, and his work, published in Journal of Business Ethics among others, aims to facilitate transformation toward a responsible model of business. He has also authored multiple publications in the area of revenue management, with a focus on the potential the discipline can offer in tourism destinations through stakeholder cooperation. Henri has won several conference best paper awards and presented his work as a keynote speaker in international events. Henri serves on the board of directors of EuroCHRIE tourism and hospitality educators’ network, and he is a co-founder of an NGO that supports rural livelihood development in Mali.

Insights by Henri Kuokkanen (9)

Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

The temptation to type the word People 5 times was too great. But I think People X 5 is still not good enough. So I shall say People in the power of 5! Prior to COVID-19, we were talking about the great need for more hospitality people and how we entice more young people and talent in the industry.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.
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