Henri Kuokkanen

Associate Professor at Institut Paul Bocuse

Henri Kuokkanen

Henri Kuokkanen is an associate professor at Institut Paul Bocuse, France, with expertise in the fields of corporate social responsibility (CSR), ethical consumption, and revenue management. His industry experience includes treasury and business control management in the global telecoms industry; he has also been a partner in a consulting company focused on transforming CSR into a strategic tool to create stakeholder benefits. His main field of research and publication focuses on the business potential CSR offers from a consumer perspective, and his work, published in Journal of Business Ethics among others, aims to facilitate transformation toward a responsible model of business. He has also authored multiple publications in the area of revenue management, with a focus on the potential the discipline can offer in tourism destinations through stakeholder cooperation. Henri has won several conference best paper awards and presented his work as a keynote speaker in international events. Henri serves on the board of directors of EuroCHRIE tourism and hospitality educators’ network, and he is a co-founder of an NGO that supports rural livelihood development in Mali.

Insights by Henri Kuokkanen (11)

The price of hotel sustainability: willing-to-stay and willing-to-pay?

Currently, hotels try to invite customers in sustainability acts that call for some form of sacrifice through gamification (for example, a timer to save water in the shower) or by promising to reinvest part of the money saved through the customer's sacrifice into a good cause.

The solutions nature provides: how can hotels contribute and benefit?

Tourism often builds on nature, and hotels and resorts benefit from its wonders in attracting guests. While sustainable tourism has been on the agendas of industry and academia for decades, a thorough understanding of ecology and other related natural sciences is largely missing from higher education.

Responsible travel: How do we make booking sustainable hotels easier?

Finding a hotel that guests can trust to be sustainable has to become user-friendly. There are many sustainability labels and certifications in the industry, but guests are too often unfamiliar with them.

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

My five points or questions for 2021 on combining sustainability and resiliency:Sustainability is not optional, short, or long-term.Sustainability is not the first choice for cost-cutting.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Fortunately or unfortunately, depending on the point of view, a bounce back to the pre-COVID world is unlikely. Leisure travel will eventually recover. However, business travel may never reach the volumes seen earlier, as the crisis could finally prompt the long-predicted conversion to online meetings and permanently shrink this segment.
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