Suzann Heinemann

Founder and CEO of InfraCert GmbH


Suzann Heinemann has more than 25 years of experience in the hotel industry as a founder and managing director, in hotel development and in consulting, in particular for strategic marketing and sales projects. She was co-owner of a conference-focused hotel for many years before founding and managing Gronowsky & Co. Hotel Consulting GmbH and GreenLine Hotels. At Gronowsky & Co. Hotel Consulting she is responsible for the planning and implementation of various projects with well-known clients of the hotel industry. In 2001 she founded the hotel cooperation GreenLine Hotels with seven hotels. With over 140 hotels, GreenLine is one of the leading hotel groups for small and medium-sized individual hotels. Her lived-out vision of sustainable hotel and brand management is stringently implemented at GreenLine Hotels: in 2014, she introduced the first and only marketing cooperation to introduce an integrated sustainability system across all stages of the value chain. In 2015 she foundet InfraCert – Institute for Sustainable Development in the hotel industry. InfraCert is an institute dedicated to practical research and development in the area of sustainable businesses, especially of accommodation businesses and tourism destinations. They certify hotels for sustainability and corporate citizenship and additionally support an interdisciplinary exchange with science, hotel stakeholders and partners of the hotel and tourism industry. They have designed an efficient testing system and the sustainability label GreenSign based on a scientific and practical background and according to international framework. GreenSign is an established label with an independent and high-ranking advisory board functions as a controlling and advising instance during the process of certification. Since 2015, Suzann Heinemann is the owner of the Schlosshotel Blankenburg, which is characterized by a sustainable hotel management. She is author and speaker in the field of marketing and sales as well as sustainability in the hotel industry.

Insights by Suzann Heinemann (7)

Responsible travel: How do we make booking sustainable hotels easier?

A sustainable lifestyle was established in the population long before Corona. Since Greta Thunberg and #fridayforfuture, many people have started to think about their own consumption and their behavior towards the environment and have changed significant things in their lives in order to improve their own ecological footprint.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

The hotel industry certainly has other concerns today. In many places, it is about existence and survival. The new challenges of meeting all hygiene regulations and guest wishes take up a lot of time and effort for hoteliers.

Hygiene and Sustainability: How to make both work?

Sustainability has long since arrived in the hotel industry and has become indispensable for long-term, successful corporate management. Ecologically justifiable management was possible for a hotelier until a few months ago.

COVID-19: A stress test for sustainable development in hospitality?

The exciting question is how quickly we can get back to normal life. The longer it takes, the greater the damage will be and it will be more difficult for us to return to normal life.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

Sustainability makes hoteliers attractive employers and works against a shortage of skilled workers. With measures that are relatively easy to implement, such as Training, seminars and workshops, introduction and implementation of a health management system, healthy meals as well as enabling a balanced work-life balance will keep the workability and motivation of the employees.
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