Author
Author

Stephanie Smith

Founder and Digital Matriarch at Cogwheel Marketing

Stephanie Smith

Stephanie Sparks Smith is Founder and Digital Matriarch at Cogwheel Marketing and partner and consultant at Cayuga Hospitality Consultants. Her focus is helping hotels drive incremental exposure and revenue to their websites and online channels through digital marketing and advertising. The expertise of Cogwheel Marketing is openings and conversions along with knowing the intricacies of the brand systems of Marriott/Starwood, Hilton and IHG.

More about Stephanie Smith

Insights by Stephanie Smith (5)

Recovery For Branded Hotels And Where To Put Your Marketing Resources

There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.
Opinion13 July

What Is A Good Channel Mix For A Hotel?

A hotel's channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.
Opinion20 Dec 2019

10 Items To Include In Your Hotel Marketing Budget

Here are some must-have digital marketing items to include and how to think through that process. Note fro branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level.
Opinion16 Oct 2019

How To Optimize For Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins.
Opinion13 Sep 2019

Digital Marketing Timeline For New Hotel Opening

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down the road.
Opinion11 Jul 2019
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