Author
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Stephanie Smith

Founder and Digital Matriarch at Cogwheel Marketing

Stephanie Smith

Stephanie Sparks Smith is Founder and Digital Matriarch at Cogwheel Marketing and partner and consultant at Cayuga Hospitality Consultants. Her focus is helping hotels drive incremental exposure and revenue to their websites and online channels through digital marketing and advertising. The expertise of Cogwheel Marketing is openings and conversions along with knowing the intricacies of the brand systems of Marriott/Starwood, Hilton and IHG.

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Insights by Stephanie Smith (6)

Why You Should Not Invest in Metasearch Right Now

Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-COVID, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone.
Opinion 4 September

Recovery For Branded Hotels And Where To Put Your Marketing Resources

There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.
Opinion13 July

What Is A Good Channel Mix For A Hotel?

A hotel's channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.
Opinion20 Dec 2019

10 Items To Include In Your Hotel Marketing Budget

Here are some must-have digital marketing items to include and how to think through that process. Note fro branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level.
Opinion16 Oct 2019

How To Optimize For Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins.
Opinion13 Sep 2019
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