Author
Author

Stephanie Smith

Founder and Digital Matriarch at Cogwheel Marketing

Stephanie Smith

Stephanie Sparks Smith is Founder and Digital Matriarch at Cogwheel Marketing and partner and consultant at Cayuga Hospitality Consultants. Her focus is helping hotels drive incremental exposure and revenue to their websites and online channels through digital marketing and advertising. The expertise of Cogwheel Marketing is openings and conversions along with knowing the intricacies of the brand systems of Marriott/Starwood, Hilton and IHG.

More about Stephanie Smith

Insights by Stephanie Smith (9)

Tiered Marketing Approach To Hotel Recovery

Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.
Opinion19 February

The Digital Marketing Strategies Hotels Should Be Using to Pivot for Recovery | Need-to-Know

Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. At Cogwheel Marketing, we focus on marketing for branded hotels: Marriott, Hilton, IHG and Hyatt.
Video17 Dec 2020

How To Audit (And Fix) Hotel Tax Rates To Save A Few Bucks

With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar!
Opinion20 Oct 2020

Why You Should Not Invest in Metasearch Right Now

Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-COVID, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone.
Opinion 4 Sep 2020

Recovery For Branded Hotels And Where To Put Your Marketing Resources

There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.
Opinion13 Jul 2020
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