Stephanie Sparks Smith

Stephanie Sparks Smith is the founder and digital matriarch of Cogwheel Marketing and partner at Cayuga Hospitality Consultants. She is the former VP of eCommerce and Technology at a large management company of over 100 hotels. She has served as a board member for both IHG and Marriott brands. Because Ms. Smith has worked for and with dozens of hotel digital marketing agencies, she knows that each client is unique and provides only strategic account management and comprehensive online marketing advice. Her focus is helping hotels drive incremental exposure and revenue to their websites and online channels through digital marketing advertising. The expertise of Cogwheel Marketing is openings and conversions along with knowing the intricacies of the brand systems of Marriott/Starwood, Hilton, and IHG.