Author
Author

Stephanie Smith

Founder and Digital Matriarch at Cogwheel Marketing

Stephanie Smith

Stephanie Sparks Smith is Founder and Digital Matriarch at Cogwheel Marketing and partner and consultant at Cayuga Hospitality Consultants. Her focus is helping hotels drive incremental exposure and revenue to their websites and online channels through digital marketing and advertising. The expertise of Cogwheel Marketing is openings and conversions along with knowing the intricacies of the brand systems of Marriott/Starwood, Hilton and IHG.

More about Stephanie Smith

Insights by Stephanie Smith (18)

HSMAI 2021: Defining Success In The New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”.
Opinion14 October

How a Detailed Hotel Marketing Audit Helps Determine Budget

Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens.
Opinion 8 October

Hotel Marketing Platform Comparison: Expedia Travel Ads v/s Koddi?

Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands.
Opinion 5 October

Increasing Diversity Efforts in Hospitality Marketing with HSMAI

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
Opinion14 July

7 Hotel Commercial Strategy Mistakes And What To Do About Them

Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing.
Opinion23 June
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