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Author

Tim Peter

Founder & President, Tim Peter & Associates

Tim PeterTim Peter helps companies put the web to work to grow their business. He has worked since 1995 developing innovative e-commerce and internet marketing programs across multiple industries. Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor and the world’s premier independent luxury hotel representation firm to help hotels and resorts across diverse segments achieve more than $2 billion in online revenue. An expert in online marketing and e-commerce strategy, Tim focuses on web analytics, content strategy and the integration of social media and search engine marketing. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI and the Digital Analytics Association.

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Insights by Tim Peter (7)

Working with OTAs: The Indirect Distribution Dilemma

OTAs can often provide hotels an excellent opportunity to reach guests that they can't reach on their own at a reasonable cost. If OTAs are willing to commit to hotels that they want to fulfil that role, there's a fairly simple formula for them to do so:Reduce margins for independents.

Google is phasing out third-party cookies... Will it impact hotel marketing?

Let's talk about what Google phasing out third-party cookies isn't. It's not the death of marketing. It's not the death of advertising. Most importantly, it's not the death of your hotel.

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

I haven't seen any sign that Amazon plans to compete aggressively in travel. That could change. But Amazon Explore likely represents just another test, rather than a full commitment to the travel industry.

This Week in Hospitality Marketing Live Show 254 Recorded Broadcast

For all show notes at www.hospitalitydigitalmarketing.com/live look for show 254CoHostsJordan HollanderBen HanleyAdele GutmanTristan HeawordValyn PeriniTim PeterEdward StOngeLily MockermanShow Notes00:01 — Introduction to Jordan and the history of Hoteltechreport.

This Week in Hospitality Marketing Live Show 253 Recorded Broadcast

For all the show notes and links go to www.hospitalitydigitalmarketing.com/liveCoHostsAndrew GostineLily MockermanEdward StOngeDean SchmitTristan HeawordBen HanleyTim PeterAdele GustmineValyn PeriniStuart ButlerShow Notes00:01 — Introduction to Andrew and what his product is.
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