Claire Way

Managing Director at Spa Strategy

Claire WayClaire Way joined Spa Strategy in 2006 to manage our UK office, and has over 25 years experience in the spa industry and a career that spans several continents. As managing director, Ms. Way leads Spa Strategy's extensive work in development & construction, strategic planning and management for hotel spa and wellness facilities. Founded in 2002 on a quest to find the sweet spot between innovation, luxury and profitability in spa; Spa Strategy has since developed into one of the most sought-after international consultancies in its field. Nurtured by spa industry visionaries Richard Dusseau and Elaine Fenard, the company's success was founded on sound principles: building a deep understanding of client and guest, and always involving the 'right people'. The core team they assembled works together to this day. Prior to joining Spa Strategy Ms. Way worked with international hotel group Per Aquum Resorts & Spas, launching its spa division from the ground up in record time. As Group Director of Operations & Development, she was responsible for brand development, operations, design and business strategy of all spas. The Collection focused on delivering innovative design and concept, most noted is the world's first underwater spa, which is credited to her. At the prestigious Chiva-Som International Health Resort, Ms. Way was Spa Director responsible for setting new standards in training, marketing initiatives, maximizing the top and bottom line revenue and in developing new spa facilities. During her tenure at Chiva-Som International Health Resort, the resort won the Conde nast readers award for destination spa of the year, and under her leadership at Per Aquum Spa Collection the team won two Spa Asia Crystal awards, "Best Spa in the Maldives" and "Editor's Choice".

More about Claire Way

Insights by Claire Way (3)

Best Practices in Spa & Wellness Development for New Builds or Renovations

It's an exciting time to be in the wellness industry, and if you're fortunate to be able to travel, to be a wellness traveler. In this article we will look at some best practices, and the order they should be actioned, when considering building or expanding your spa and wellness facilities in new build hotels or renovations.

Why Wellness Programs are Investment Worthy and Add Value

2020 brought to the forefront the uncertainty of life. This state of mind made us question the quality of our lives and focus on our vulnerability. The result is an all-time high level of interest in our health and wellbeing.

Health Really Is the New Wealth

People in vast numbers are more in tune with their mind and bodies than ever before, but not necessarily in harmony. This has spawned huge growth of interest in online tutorials, on-demand classes and podcasts that teach us how to be better at caring for our well-being.