Marc Stierand

Associate Professor & Director of Institute of Business Creativity (IBC) at Ecole hôtelière de Lausanne

Marc Stierand

Marc Stierand, PhD, is an Associate Professor of Service Management and the Director of the Institute of Business Creativity at EHL. Before joining the world of academia, he was a chef in Michelin-starred restaurants and luxury hotels. His research focuses on managerial and organizational cognition and management education and development in the hospitality context, with particular interest in personal and team creativity, intuition, and talent. Marc has authored several papers in diverse outlets including Management Learning, Creativity and Innovation Management, the Journal of Creative Behavior, and the International Journal of Contemporary Hospitality Management. He is a regular presenter and session chair at the Academy of Management Annual Meeting (AOM) and the British Academy of Management Annual Conference (BAM) where he is also a steering group member of the Research Methodology Special Interest Group.

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Insights by Marc Stierand (3)

Business Innovation And Creativity: Truths And Myths With Dr Marc Stierand

Dr Marc Stierand, Director of the Institute of Business Creativity (IBC) and Associate Professor at EHL, takes us on a thought-provoking journey around the question of creativity in business. What do.

Foodservice Management: Designing Solutions Through Diversified Perspectives (Marc Stierand)

Foodservice is of increasing strategic importance as a differentiator for many hospitality businesses, and as a management subject it is core in all hospitality degrees. A crisis, like COVID-19, however, demands alterations to course content, because the effects of this and similar future crises are expected to have drastic and long-lasting effects.

EHL Students Recreate Culinary Experiences For Global Luxury Hotel Brand

In March 2021, the École hôtelière de Lausanne students had a chance to work on a unique assignment during "Creating the Future of Food Service", a course designed and delivered by Dr. Marc Stierand, Director of the Institute of Business Creativity (IBC), in collaboration with Rosewood Hotel Group.