Nadia Ibrahim

Head Of Consultancy at Farnek Services LLC

Nadia IbrahimIbrahim has over 12 years’ experience, throughout the Middle East and India and has a master’s degree in environmental management, is an ISO lead auditor with NEBOSH certifications and is a Green Globe Accredited auditor.
Insights by Nadia Ibrahim (1)

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.