"Service with a smile" has always been a common hospitality practice in the United States. Welcoming some international guests with this non-verbal cue, however, can be problematic. In Japan, a smile often conveys anger, sadness, or embarrassment rather than joy or friendliness.
2019 is the year of "experiential travel," with guests demanding more seamless, personalized and transformative stays. With the travel industry already achieving 1.4 billion international tourist arrivals worldwide (two years ahead of the 2020 prediction according to the UN World Tourism Organization), hoteliers need to address the most basic hospitality principle - hotel-to guest and guest-to-hotel communication.
Expected Global Tourism Boom in 2020 is Fueling the Need for Voice Translation Technology at Check In and Beyond
Research suggests that customer-experience (CX) technologies that serve every touchpoint, add personalization and drive satisfaction were at the top of operators' wish lists for 2020. To be effective and deliver a rapid return on investment, these solutions must successfully delight guests, increase operational efficiencies, inspire loyalty, and generate profits.
Hospitality is a numbers game. Supply and its elasticity is limited. Demand is finicky and price conscious. Amorphous terms like "guest experience" are challenging to quantify, yet most argue critical to filling guest rooms at premium rates in competitive markets.
Seventy-nine percent of hoteliers and 45 percent of travel brands reported voice-enabled technology investment plans this year. Devices from Amazon, Google and Smartbeings are competing for a spot on the bedside table as more and more hotel brands and independent boutique hotels work with solutions providers on new ways to use these smart speakers to engage guests, drive revenues and improve operational efficiencies.