Florian is the Founder and Editor of the Sustainability Leaders Project (Sustainability-Leaders.com), dedicated to sharing the insights and stories of sustainable tourism change-makers around the world: inspiring professionals, pioneering businesses and leading destinations.

Florian is also the Founder and Editor of The Place Brand Observer (PlaceBrandObserver.com), an online magazine, think-blog, research hub and knowledge platform at the service of those in charge of the development, management and promotion of places, including neighborhoods, cities, regions, destinations and countries.

Florian is panel expert of the Sustainability in Hospitality panel.