Maribel Esparcia Pérez

University Professor at the University of Lleida - Faculty of Law, Economics and Tourism and Founding Partner at the ESHC

Maribel Esparcia PérezUniversity Professor at the University of Lleida - Faculty of Law, Economics and Tourism, with a degree in Tourism Management and Master in Hotel Management. I am a Change Agent Certified with Environmental, Social and Good Corporate Governance leadership skills by the International Society of Sustainability Professionals. Keynote Speaker at international industry conferences, such as Hostelco in 2018 and part of smaller independent events about sustainability, business networks, Women in Business, Entrepreneurship, and Hospitality. This year, I have been part of the Women in Science and Tech Congress WSCITECH19 celebrated in Barcelona and the CSW63 & SDG’s Congress in United Nations HQ, New York. I have worked in the hotel industry for more than a decade, at an international hotel chains and independent properties, where I gathered my experience in operations and strategy. I have carried out research and strategy projects for different universities and companies since 2012. Founder of the company Purpose-Driven Net in London (since 2016). Currently I am a Founding Partner of The European Sustainable Hospitality Club (2019), an entity dedicated to driving growth and positive impacts simultaneously for the Travel Industry.

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Insights by Maribel Esparcia Pérez (6)

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

The temptation to type the word People 5 times was too great. But I think People X 5 is still not good enough. So I shall say People in the power of 5! Prior to COVID-19, we were talking about the great need for more hospitality people and how we entice more young people and talent in the industry.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

WHTT Chapter Barcelona Marketing & Comunicacion

Mesa redonda con excelentes profesionales. Inmaculada Ranera Laura Martinez Celada Maribel Esparcia Pérez Diego Buendía y Mireia Bessó Gavaldà nos dan las claves en #Marketing y #Comunicación en nuestro Plan de Acción para la Reapertura #Turística.

WHTT MASTERCLASS Roadmap to meet the industry systematic challenges by Maribel Esparcia Perez

How to design better policies to meet the industry Systemic ChallengesHow to design better policies to meet the industry Systemic ChallengesAt the end of this Masterclass you will be able to recognize international environmental and social challenges that affect your business directly or indirectly and how to take action.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
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