David Etmenan

Chief Executive Officer & Owner at NOVUM Hospitality

David  Etmenan

David Etmenan (born February 21, 1984 in Kassel) is a German entrepreneur and Chief Executive Officer & Owner of the Hamburg-based hotel group NOVUM Hospitality. He joined the family-run company in 2004, started to expand the business and turned the single-brand company into a multi-brand hotel group that today has over 181 hotels in more than 65 locations throughout Europe. The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum Hotels, Select Hotels, the niu and Yggotel. In honour of his father and to help people with less financial stability to pursue their life and career, David Etmenan established the Nader Etmenan Foundation in 2015.

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Insights by David Etmenan (2)

Do hospitality schools deliver the talent you are looking for today?

Hotel or business school and academic education in conjunction with skill is a very logical discussion. Hotel and business schools differ some in education but aren't completely foreign or strangers to each other.

How will you weather the next economic downturn?

With all the talk of disruptors in industry today like Airbnb, Uber and Amazon, the hotel industry's biggest disruptor was the introduction of the OTA's over 25 years ago. At that point we needed to learn how to do more with less, wear multiple hats, combine positions and become creative to save our bottom line.