Saar Sharon

Managing Director at West Ridge Asset Management

Saar  SharonI am a hotel and real estate transactions specialist with over 27 years of commercial experience. Since 2005 I have helped investors, operators, hotel brands and consultants make money through hotel disposals, acquisitions, funding and asset management. To date I have been involved with hotel property worth in excess of £9bn in the UK, Western and Eastern Europe, working for public and private companies. I enjoy thinking laterally and advise on mixed use real estate and developments, co-living, AirBnB models and alternative real estate investments. In 2016 I founded West Ridge Asset Management as a boutique hotel advisory. Since inception, West Ridge Asset Management advised on over £5bn of hotel real estate deals including the successful acquisition of 100 hotels comprised of 20,000 bedrooms valued over £1.9bn. I do both corporate and asset acquisitions. I advise on leased hotels, negotiate hotel occupational leases and negotiate hotel franchises and hotel management agreements. I have an excellent track record of advising on hotel real estate development, design and funding. Prior to West Ridge, I managed Leonardo Hotels in the UK. Leonardo now owns, leases and manages circa 200 hotels across EMEA.
Insights by Saar Sharon (2)

Is the wolf scratching at the door? Lessons learned so far from the COVID era...

Our key learning in 2020 as hotel brokers was the value of being nimble, allowing us to pivot and refocus our resources very quickly. As a large part of the transactions market froze, we transitioned from a number of forward-sale deals with developers to working with hotel operators needing to free up capital from owned assets, particularly in the resort market.

In Step: Owners and Operators moving forward, together (or not)

There is no magic wand or a specific solution that fits all situations today. Regardless of the type of contractual relationship the parties should be communicating on a regular basis and working together to find the solutions that work for both parties if their relationship is to stand the test of time.