Friederike Vinzenz

Expert for Sustainability Communication & Founder at RoomFor

Friederike Vinzenz

Dr. Friederike Vinzenz studied Media and Communication Science and Psychology at the University of Zurich. She implements and promotes research and business operations that help raise awareness for regional and global sustainable development and teaches how to increase sustainable consumer behavior.

Friederike is the founder of RoomFor that helps organizations and individuals to understand communication and persuasion effects regarding consumers’ attitude and behavior. The central target is addressing several target groups with sustainability communication.

Insights by Friederike Vinzenz (3)

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

This is a great question and one closely linked to our recent Sustainability Leaders Project panel question - whether sustainable tourism leads to more and better jobs. The panel's conclusion was that there is a notable relationship between sustainable tourism and jobs, mostly in terms of staff retention (because of more caring, fairer workplaces and a stronger sense of commitment and shared values).

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.