Luis Segredo

CEO at Data Travel, LLC

Luis SegredoLuis Segredo is a serial entrepreneur who served as EVP, Strategic Initiatives for Amadeus Hospitality. Prior to that, he was President of the MTech Division at Newmarket International, Inc. until January 2016. Segredo has been in the hotel industry through MTech since 1993, starting with the introduction of some of the first Windows apps to hotels, and has experienced the challenges of technology migrations over the years through the transition from licensed seat model to managed hosting model. He then served in various roles within Amadeus supporting the integration of the acquisitions. Segredo has over 25 years of experience in offering technology at the property and corporate levels of the hotel industry. He earned a BBA in International Finance & Marketing from the University of Miami.

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Insights by Luis Segredo (2)

How a CDP Will Shape the Future of Hotel Marketing

There’s an interesting dichotomy taking shape within the world of hotel marketing: Guests are asking that their experiences be uber-personalized – they’re annoyed by constant, generic emails with offers that don’t make sense for them – while at the same time companies like Apple, Google and Facebook are moving to protect user data, which limits hotel companies’ ability to track travelers’ search and spending habits.

The Great Reset: Start Reshaping The Guest Experience Now

There is no doubt that the COVID pandemic and the subsequent travel lockdown wreaked havoc on hotels. But now that the worst appears to be behind us, we can look back and identify some small opportunities that the pandemic created.