Timothy Lee

Consultant at Pinnacle Advisory Group, Inc.

Timothy LeeTimothy Lee is a Consultant with Pinnacle Advisory Group, a premier, national hotel consulting firm. In his current role, he specializes in conducting feasibility analyses and impact studies. Prior to joining Pinnacle Advisory Group, Timothy worked as a Market Manager for Expedia Group, Timothy is a graduate of the School of Hotel Administration at Cornell University and is a member of the New England Chapter of the Cornell Hotel Society. Timothy is based in Pinnacle’s Boston office. Pinnacle’s knowledge and experience with OTA’s is one way that it provides value to its asset management clients and those seeking improved performance through operational reviews. For more information on how Pinnacle might be able to assist you, please contact Tim Lee, or Rachel Roginsky, ISHC - Principal at 617-722-9916.
Insights by Timothy Lee (1)

Maximizing Your Relationship With OTAs

The relationship between hotels (particularly major international brands) and Online Travel Agencies (OTAs) may sometimes seem an uneasy alliance. Major hotel companies, such as Hilton, Marriott and IHG, are adding policies on price match guarantees to encourage direct bookings and detract from the perceived value of OTAs.