Trevor Girard

Director of Standards and Accreditation at Hotel Resilient

Trevor GirardDr. Trevor Girard is Director of Standards and Accreditation at Hotel Resilient, a non-profit organization with the mission to establish and promote climate and disaster resilient standards and practice in the hotel industry. He is also Chief Scientific Officer at Risklayer GmbH, which offers a range of services for analyzing and managing disaster risk. Trevor is a disaster management professional with a background in architecture, project management and sustainable development. He completed his PhD in the Department of Civil Engineering, Geo and Environmental Sciences at the Karlsruhe Institute of Technology (KIT), Germany in 2018. His PhD research investigated the various components of a typical disaster communication system that influence the effectiveness of disaster communication strategies and their ability to influence response actions. Trevor is a Leadership in Energy and Environmental Design (LEED ®) Accredited Professional. He is also a certified search and rescue responder and volunteers with the German Technical Disaster Relief (THW).
Insights by Trevor Girard (5)

Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.